Full scale political or commercial campaign management.
Many people dream of running a successful campaign, but when push comes to shove, managing a campaign efficiently and effectively is a fine art. Political leaders need to define the distinctive characteristics of their political brand and deliver winning messages to specific audiences via the right channels, whether it be social media, word of mouth or traditional media.
We utilise data gathered during our in-depth research to prepare a comprehensive outline for your political brand identity and image. We will help you to build an effective political campaign that is strong, appealing and trustworthy and resonates with the needs and opinions of the voting population.
Upon completion of data collection, we plan out a full communications strategy, including winning messages tailored to your key target audiences. We will also map out the best way to communicate with each audience, including psychological types, channels, types of source and other necessary information.
In order to fine-tune messaging before the campaign is launched, we conduct another set of focus groups amongst strategically-important populations to test communications concepts. This usually involves presenting different versions of written slogans, audiovisual branding and other stimuli in order to understand what is likely to have the greatest impact.
We also turn our communication strategy into actionable engagement plans that will include audiences, key messages, platforms to use and other necessary information. We can deliver the strategy ourselves using the right combination of paid and organic channels or with your existing agency and/or team to ensure that they derive full benefit from the research.
In order to help the campaign team overcome the lack of an adequate digital operation, we will work with the team to revamp the campaign's digital operations and assist you with the creation of a new, efficient Digital Operations Department capable of waging an effective digital campaign.
We create a winning, unique and modern digital strategy with the aim to be the best digital on-message campaign in elections. We will help you grow social media audiences, cultivate and engage a base of supporters, collect email addresses to facilitate additional means of communication with supporters and mobilise supporters to attend events and /or recruit volunteers. With our partners, we are able to use the latest digital technologies in ways that are both innovative and locally-appropriate.
A team of researchers will conduct Opposition Intelligence that are focused on understanding the opposition’s campaign. Research normally includes opposition perception analysis, examination of the availability/allocation of resources, progress/strategy observation of the competition, as well as evaluation of rival messaging and campaign timing choices. We use state-of-the-art intelligence gathering capabilities that look at the backgrounds and profiles of competitors.
In all elections, one of the most significant periods is often the last days before voting date - voter mobilisation is a key element for achieving successful results. On the basis of our experience, we know that there is a percentage of voters who do not turn out to vote despite their intention. This deprives you of much-needed votes; however, this is something that can be avoided with proper preparation. A special GoTV program will make sure that your key supporters turn out to polling stations and that your turnout is higher than your opponents’.
This unique methodology enables a comprehensive understanding of the opinions and motivations of key audience groups. More specifically, it offers a unique insight into the public’s perception of political figures and parties, key election issues and underlying motivations for voting behaviour including sociological and psychological factors.
Target Audience Analysis involves quantitative and qualitative research, including a large-scale survey, focus groups, expert interviews and online testing to identify key segments of the population that should be targeted.
Our research & analysis of the data gathered will provide profiles of target audience with information on:
● Audience engagement and support for existing parties and political ideologies
● Relative importance of different issues amongst the audiences
● Credibility levels of different politicians and parties when discussing issues
● Opinions on candidate and party
● Communication guidelines for audiences, including channel selection (TV, radio, digital), issues to mention and the tone
Today’s elections require the collection and management of vast quantities of target audience data. We have the expertise and infrastructural facilities to provide its clients with this ‘big data solution’.
Our capabilities include the comprehensive integration of all existing data sources, including census information, polling records, voter registration statistics, demographic measurements, caste/ tribal data, commercial indicators and data from social media platforms. In addition we provide our clients with the ability to cross-correlate all datasets whilst continually updating statistics with new data. Our comprehensive and systematic collection processes ensure that the most robust data analysis can be achieved, and used to inform overall campaign strategy.
In terms of analytics our staff are amongst the world’s foremost at applying advanced statistical methods to large social and electoral data caches. Through years of practice we have developed a number of proprietary techniques to reveal the hidden insights often contained in such information.
We go further than any traditional Issue & political advocacy firm.
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