Targeted Communications

In comparison with costly mass advertising, targeted communications has proven more efficient and cost effective.

By utilising our behavioural micro-targeting and psychographics, we identify the types of messages each segment relates and responds to the most.

Our strategy is simple – we put the most impactful messages in front of the right people through the best medium in the most cost-effective way.

Our research enables us to select the best medium and time to send each message. Cutting costs and making sure messages get the attention needed to achieve the required behavioural change.