Targeted Communications

In comparison with costly mass advertising, targeted Communications has proven more efficient and cost effective.

Using our behavioural microtargeting and psychographics, we identify the types of messages each segment relates and responds to the most.

Our strategy is simple, we place the most resonating messages in front of the right person through the best medium in the most cost-effective way.

The research will enable us to select the best medium and time to send the message. Cutting costs and making sure the message gets the attention needed to achieve the required behavioural change.